Download Black Social Dance in Television Advertising: An Analytical by Carla Stalling Huntington PDF

By Carla Stalling Huntington

The impact of dance upon shoppers has lengthy been understood through advertisers. This paintings investigates using black social dance in tv ads. masking the Fifties throughout the 2010s within the usa, dance is proven to supply worth to manufacturers and to impact intake stories. An interdisciplinary paintings drawing upon anthropological, phenomenological and cultural theoretical techniques, the textual content offers a idea of dance for a tradition that has continuously drawn upon African-American arts to promote items.

Show description

Read Online or Download Black Social Dance in Television Advertising: An Analytical History PDF

Best dance books

Fosse

Greater than a quarter-century after his demise, Bob Fosse’s fingerprints on pop culture stay indelible. the one individual ever to win Oscar, Emmy, and Tony awards within the related yr, Fosse revolutionized approximately each part of yankee leisure, eternally marking Broadway and Hollywood together with his iconic kind — hat tilted, palms splayed — that might impression generations of acting artists.

The Singer and the Scribe: European Ballad Traditions and European Ballad Cultures (Internationale Forschungen zur Allgemeinen und Vergleichenden Literaturwissenschaft 75)

The Singer and the Scribe brings jointly reviews of the eu ballad from the center a while to the 20th century by means of significant experts within the box and is of curiosity to scholars of ecu literature, well known traditions and folksong. It deals an unique view of the advance of the ballad by way of targeting the interaction and interdependence of written and oral transmission, together with reviews of recent singers and their repertoires and of the function of the viewers in producing a literary product which keeps to stay in functionality.

Leonide Massine and the 20th Century Ballet

The good Russian choreographer Leonide Massine was once crucial determine in modernist ballet within the Nineteen Thirties, recognized for works akin to Gaite Parisienne and The Three-Cornered Hat. His versatility and scope made his choreography the main consultant of the century. no matter what interval he portrayed, his kind flowed freely and unselfconsciously.

Modern Bodies: Dance and American Modernism from Martha Graham to Alvin Ailey

In 1930, dancer and choreographer Martha Graham proclaimed the arriving of "dance as an paintings of and from the US. " Dancers reminiscent of Doris Humphrey, Ted Shawn, Katherine Dunham, and Helen Tamiris joined Graham in making a new kind of dance, and, like different modernists, they experimented with and argued over their aesthetic strategies, to which they assigned nice which means.

Additional resources for Black Social Dance in Television Advertising: An Analytical History

Example text

In any event, functions change over time and from situation to situation. Many societies make up dances or call them by different names when they are to be displayed publicly, that is, out of context for which they originally functioned. In doing so, society believes these are different dances. As will be discussed in chapters 4 and 5, perhaps non-blacks doing black social dance or reading it in a commercial see it this way. Or the presentation of the dance with non-black groups of people make it palatable for non-blacks.

Sociological and religious encounters can involve awe. People come away from religious experiences transformed, as they are also transformed through sociologically collective sentiments, like a political rally. 80 It is the sociological and religious awe and aesthetic experience of dance that I believe is at work in commercials. Awe is also felt in private, arising from sublime feelings: the expansion of felt thought as “greatness of mind” when exposed to aesthetic literature, poetry, painting,81 and, I suggest in this case, dance.

7 This value came through historical, philosophical, and religious assumptions about the body. 9 Being male or female 26 Section One. 10 Regardless of the historical representations of the body, the consuming 11 body has its locus as a set of binary oppositions whereby one body is defined by another, and individuality is only sensible in relation to collectivity. 12 Such construction of identities then forms a basis for consumption. For purposes of this book, bodies will be understood as both executing dance and consuming goods and services in individual and collective arrangements.

Download PDF sample

Rated 4.51 of 5 – based on 25 votes